Selected projects that demonstrate strategic brand leadership, content creation, and measurable impact.
Creative Leadership & Production
With more than 25 years building and directing full‑service creative operations, I am a rare leader who excels at both big‑picture brand strategy and hands‑on content creation — consistently translating visionary thinking into tangible, measurable work.
Content Strategy & Development I built a complete in-house creative engine — directing full campaigns from concept to delivery, including video, audio, original branding music, graphic design, social, digital advertising, events, and sales collateral. My team produced over 800 video/digital campaigns including live primetime broadcasts while maintaining consistent, high-quality brand storytelling across all channels.
Creative Direction & Production I led an in-house creative team and upscale recording and video studio, overseeing teams in video, photography, digital assets, print collateral, and sales enablement tools. I directed flagship initiatives with a strong creative eye, ensuring every piece reflected brand excellence and emotional resonance — never generic.
Team Leadership & Cross-Functional Collaboration In both my corporate media positions and as an entrepreneur , I thrived partnering with sales, client experience, and product teams to align messaging with real customer needs. I’m a collaborative, high-energy leader who digs in while empowering others.
Welcome to the Herd. Herd Branding studio and team.
Herdquarters. 651 Dauphin Street. Mobile, Alabama 2005-2014
Brand Development & Rebrands
Balancing Strategic Vision with Hands-On Execution
Original Artist /Online + Broadcasted Episodic Series (2005-2010)
I conceptualized, wrote, directed, and produced a groundbreaking original music competition series focused on genre-specific, undiscovered artists. The online series ran for 12 weeks, attracting between 300 and 750 songwriter submissions, and culminated in a 2-hour primetime television special that aired once. I handled full in-house production, secured major promotional partnerships, and executed a cross-platform rollout.
SELECT to review FULL HISTORICAL and FUTURE gains
Result: The one-time Saturday night special competed directly against current network programming and achieved winning ratings in multiple Southeast markets — a phenomenal accomplishment for an independent ‘one-up’ production. It also secured $2.5M+ in promotional value across Clear Channel Radio (1,196 stations) and XM/Sirius.
Artist Clip Collage of Original Artist’s Saturday Night Primetime Broadcast
Updated Investor Pitch Reel
Mission-Driven Work
Shown: Skippyddd happy Volunteer Leaders 2024