Mission-Driven Content

ZERO BUDGET

Creating the BRAND and CONTENT to make a difficult topic approachable and drive action with zero budget.

Driven by a deep commitment to child protection, I spent years volunteering for various rescue organizations before recognizing a critical gap in public awareness. This led me to launch the SkippyDeeDooDah Skip-a-Thon, ‍ ‍a high-energy outdoor fundraising rally centered on the theme of "SKIPPING for those who SKIPPED a  childhood.”

1~Situation -

Conceptualizing an educational, awareness, and fundraising campaign for an informationally suppressed humanitiarian catastrophe. To awaken others to the difficult , graphic, and ‘hushed’ topic of crimes against children, the campaign would need to overcome multiple barriers.

2~Obstacles.

Until more recently (2025+) …only a small percentage of the US population were aware of the sex slavery crimes against children, and less were speaking up for the voiceless enslaved in trafficking, and even less were rescuing and restoring the children.

Motivational Content MUST overcome the silence to gain awareness and support.

1st Annual SkippyDeeDooDah . Santa Rosa Beach Florida 2021.

I created and directed SkippyDeeDooDah Skip-a-Thon (2021–2024) — a zero-budget charitable campaign that raised funds for abused survivors through community events, influencer partnerships, and corporate-style sponsorship cultivation. We attracted 446 new donors in year two and achieved 80% out-of-state participation across four successful events,

3~Action

Designing an end-to-end educational campaign to draw in supporters, advocates, and families for the rescue operations and survivor restoration

BRANDING DEVELOPMENT STEPS- What represents happy, safe, and carefree children? Skipping , Balloons, vibrant colors

  • Brand Name SkippyDeeDooDah ~ instantly recognizable from the Disney song: ZippityDooDah

  • Brand logo sideview silhouettes of adults skipping - child facing forward skipping.

  • Brand slogan SKIPPING for those that SKIPPED an innocent childhood.

  • Influencers supporting the Cause - obtaining digital podcast influencers passionate about the cause, that agree to speak at event without charging fees,, and agree to promote on their social media, broadcasts, and pod/vodcasts.

  • Angled to target Fitness enthusiasts by creating content to target skipped in decades. I included content on skipping health studies [i.e. twice the metabolic rate (2x calorie burn ) than running/jogging + without injuries and transforms even the grumpiest of persons to laugh with skipping’s mental refreshment.

  • Volunteer Staff - Influencers shout out to their audiences brought in 35 more volunteers in year two. (Volunteer directors in pic) In four years 65 supporters had volunteered covering all four annual events.

  • Content build - capture random skipping video and images in community public spaces for website, SM pages, print collateral, digital ads.

1st Annual SkippyDeeDooDah . Santa Rosa Beach Florida 2021